I just DON'T like it ...

http://fullcomment.nationalpost.com/2010/10/06/robyn-urback-facebooks-i-like-it-campaign-pointlessly-sexualizing-tragedy/

Robyn Urback: Facebook’s “I like it” campaign pointlessly sexualizing tragedy

I think quoting a comment by a reader of this article would best describe my feelings on this matter:

All I'm seeing is: "Curiosity raises questions, which leads to conversations and that's where action starts!". Good, that's fine, but does no one realise that this is an IDIOTIC way to raise curiosity? Where is the link between sexually suggestive ways to tell where you leave your purse and breast cancer? THERE IS NONE. I could do the same thing; observe:

Me: Just got a rim job!
Friend: Wow, disturbing.
Me: I'm talking about getting new rims on my car haha! But also, it's colon cancer awareness month!
Friend: Oh, uh, neat. Didn't know.

Except in this example, the sexually suggestive rim job actually has closer relevance to colon cancer than a freaking purse to breast cancer.

(source: National Post)

PS: And according to The Huffington Post, this whole meme originated with a male social network user, as probably did last year's breast cancer FB meme. At least the latter was, while equally suggestive, remotely relevant.