Sunday, March 14, 2010

India’s Mobile Users and Missed Calls (
The Indian mobile user has mastered the art of missed call. Instead of leaving voicemail, mobile users in India prefer to dial a number, let it ring a couple of times and hang up. And the person who gets the missed calls knows that someone called them. The missed call can be a pre-arranged signal or pre-arranged message to mean ...


Every month millions of cell phone users are added in India and they continue to flummox marketing folks in the innovative way in which they use their mobile phones.

Quite. With many not even having ever used a landline or pager in their lives, there is no precedent norm of usage to stymie creative approaches to internationally mature but locally novel technology.

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